Our creative charge...

1. The Pilot Education Project. A Big Idea : For the first two weeks of this program you and your team will develop a ‘big idea’ for an overall theme that promotes Lunar Mission Everyone from a point of view that encourages students to want to participate/share their stories. Stories are to be put together digitally; written + photos, audio or video. Currently Canada, USA, Bolivia, UK, France, Belgium, South Africa, Saudi Arabia, Pakistan, India and Australia are identified as wanting to participate.

Week 1, your team’s big idea needs to be clearly conveyed to the client with an on-screen presentation.

Week 2, based on client feedback, the big idea needs to move forward to the next-level of detail, taking into consideration the following assets - LM1 Promotional Posters : : Design posters that can easily be reproduced at local schools as well as having the ability for the copy to be translated into local languages. Messaging needs to speak to students, celebrating the idea of having their story sent the moon in a digital archive. Final deliverable will be PDF with simple instructions + working files from Adobe InDesign. LM1 Instructions on ‘how to’ : : Design two sets of instructions - one for teachers, explaining the purpose of LM1’s program and how to implement it in their classroom, and one for students, on how to create a digital story.

Final deliverable will be PDF with simple instructions + working files from Adobe InDesign. LM1 Website (wire-frame + digital design files) : : Design a website that is easy to navigate, clearly communicates and is functional on all platforms (responsive). A wire-frame plan is required, as well as the digital assets (PSD and/or AI files) to hand over to client at end of course. Functionality of site should contain LM1’s purpose, instructions to educators, instructions to students, a library where uploaded stories can be viewed and a page where uploading can occur.

Sample digital stories : : this is your story. Beginning immediately, consider the story you will share with LM1, gather the assets (visuals), and be prepared to develop that story while you’re in London. The story should be about you and where you grew up. Look at https://storycorps.org for inspiration. 

2. Local Chapters. As we have local chapters developing in the countries listed above, we need to help our client maintain control of LM1’s brand integrity. LM1 Brand style guide : : Design/develop a brand style guide that can be translated in multiple languages and can be distributed as a PDF. Elements within the style guide could contain, but not limited to; - brandmark use, color palettes, font usage/typography, photography, illustration and use of Archie - stationery suite (consider international paper sizes) - onscreen templates - social media guidelines/best practices (look at Specialized bicycles)

 3. Chapman University. CU T-shirt design : : individually, each student should begin to develop a t-shirt for this year’s program; single color and t-shirt color of your choice. Designs due approximately June 17, 2016. Students will vote for winning entry. Sketch book : : individually, each student will keep a weekly sketch book - of daily drawings, thinking and musings. These are graded at the end of each week throughout the course. CU Poster : : at the end of the course you will be given a template, designed during the course