At the end of the day three polished ideas were presented, however, two of them were too close to proceed as separate ideas - tomorrow another idea has to be found.
Wednesday, June 29, 2016
Day 2 - Big Ideas
With one day under our belts the day began with all 3 teams working toward coming up with the "Big Idea" that will answer the clients design communication problem. Ideas are tried, pushed, prodded, and then enhanced or replaced. There is a lot of failed attempts, but that is part of creativity. New, appropriate and original ideas that work don't come without coming up with ideas that look good at first but in the end can't fully and successfully answer the creative brief.
At the end of the day three polished ideas were presented, however, two of them were too close to proceed as separate ideas - tomorrow another idea has to be found.
At the end of the day three polished ideas were presented, however, two of them were too close to proceed as separate ideas - tomorrow another idea has to be found.
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